The Visibility Playbook
Build a visibility strategy that grows your email list consistently.
Without paid ads, social media algorithms, or having to be online constantly.
You're showing up. So why isn't your audience growing?
You're creating content and staying consistent, but your email list is barely moving, and you can't quite work out why.
The problem is likely that you’re showing up without a solid visibility strategy.
You end up saying yes to opportunities that aren't right for you, spending time on platforms your audience isn't even on, and measuring your progress by numbers that don't connect back to your business.
When visibility feels like a lot of work for very little return, it's usually because the strategy isn't there yet.
That's what The Visibility Playbook is here to fix.
What is The Visibility Playbook?
The Visibility Playbook is an eight-lesson course that helps you build a visibility strategy that fits your life and your capacity, and grows your email list as a result.
You'll get clear on what you're working towards, choose the right channels for you, sort out your messaging, build a toolkit that makes you collaboration-ready, and put together a realistic plan you can follow week by week.
You won't need paid ads. And you won't have to be everywhere at once.
Here's what's inside
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Before you think about where to show up, you need to know what you're growing towards. This lesson helps you set goals that are tied to real results in your business like revenue, list growth, and authority, so every decision you make about your visibility has a clear purpose behind it.
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Not every strategy works for every business owner. This lesson walks you through the four main visibility channels (email, collaborations, social media, and evergreen content) and helps you choose the ones that suit how you communicate, where your audience spends their time, and what your capacity allows.
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If people can't immediately understand what you do and who you help, visibility won't turn into growth. This lesson helps you nail the three pieces of strong messaging: who you help, what you do for them, and what makes your approach different. So when you show up in front of new audiences, people pay attention.
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When a collaboration opportunity lands in your inbox, you want to be able to say yes straight away. This lesson walks you through the five assets every collaboration-ready business owner needs: your speaker bio, headshot, lead magnet, links, and speaker page. So you're never scrambling to pull things together at the last minute.
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Knowing where to show up is only half the picture. This lesson helps you identify your core content themes, plan your content ahead of time, and repurpose one idea across multiple channels, so you always know what to say and nothing you create goes to waste.
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Visibility doesn't happen by accident. This lesson covers how to find the right collaboration opportunities, decide which ones are worth your time, write a pitch that gets a yes, and handle the opportunities that come to you, so you can put yourself forward with confidence.
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This lesson brings everything together into one clear plan. You'll check that your lead magnet and funnel are ready to receive new traffic, set your priorities for the next 90 days, and map your visibility activities into a routine that fits your week.
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A visibility strategy only works if you know whether it's producing results. This lesson helps you understand what to track, how to review your data, and how to use what you learn to decide what to keep doing, what to adjust, and what to let go of.
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Every lesson comes with a workbook section so you can take what you're learning and apply it straight to your business. By the time you finish, you won't just have a visibility strategy in theory. You'll have one mapped out and ready to go.
“do i really need this?”
this course is for you if:
✓ You're an online coach, service provider, or course creator who wants to grow your email list.
✓ You're tired of creating content and seeing little return for the effort you put in.
✓ You want a visibility strategy that fits your life instead of taking it over.
✓ You're ready to start showing up in the right spaces, in front of the right people.
✓ You want to use collaborations to grow your audience but you're not sure where to start.
✓ You're looking for a clear, structured plan rather than more general advice about showing up more.
this course is NOT for you if:
✗ You're a blogger, or you run an e-commerce or in-person business. This course is specifically focused on online business owners.
✗ You're looking for a quick fix or overnight results. While this course can help you grow your list fast, you need to spend time setting up the foundations first.
✗ You'd rather rely on paid ads or social media as your main way to grow.
✗ You're not willing to put the work in. This course gives you the strategy, but you have to implement it.
✗ You want live calls, group coaching sessions, or weekly Zoom meetings. This course is completely self-paced
Hey, I’m Tish!
Audience Growth Strategist & Simple Marketing Mentor
I help online coaches, service providers, and course creators grow their email list and get visible through collaborations and sustainable marketing, without paid ads or having to be online all the time.
I've been running my online business since 2019, and over the years I've tried pretty much every marketing strategy out there.
What kept coming back to me was this: real growth doesn't come from doing more. It comes from doing the right things in the right places, in a way that fits your life and your business.
In August 2023 I hosted my own bundle and gained 4,300 new subscribers in one week.
I stepped back from social media completely in January 2024 and haven't looked back.
I now regularly gain 100 - 200 new subscribers a month organically, and I host my own events several times a year, each one bringing in thousands of dollars through sponsorships, upgrades, and course sales.
Everything inside The Visibility Playbook is built on what I've learned and what I know works.
FAQs
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Yes. The Visibility Playbook works whether you're building your audience from scratch or you already have a growing list and want to take it further. The goal-setting and strategy lessons will help you get clear on what you're working towards before you touch any tactics.
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The course is eight lessons, each with a workbook section. Most people work through it over one to two weeks, but you can go at whatever pace suits you. There's no expiry on your access.
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Not at all. The earlier you build a clear visibility strategy, the faster your audience grows. This course helps you set up the foundations that make everything else work.
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Collaborations work when they're the right fit for your audience and your goals. This course helps you figure out which types make sense for your business and how to approach them properly, which makes a real difference to the results you get.
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The Visibility Playbook is a self-study course, so there's no live support included. If you want community and live opportunities to go with it, that's what The Audience Growth Club membership is for.
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Yes! If you're already an AGC member, you have free access to this course inside the membership. And if you're not a member yet, joining AGC is the most cost-effective way to get it. You'll get this course plus Email Essentials, Collaborations for Audience Growth, the Event Directory, the Collaboration Directory, weekly roundup emails, and the Slack community.
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Because this is a digital product, all sales are final. If you have any questions before you buy, email me at hello@leticiajcollins.com and I'll help.
Ready to build a visibility strategy that grows your list?
The Visibility Playbook gives you the strategy and the plan to go with it. Everything you need to start showing up in the right places and growing your audience.