10k in 10 months
The B2C Substack Experiment
Follow along as I attempt to grow a brand new Substack to 10,000 subscribers in 10 months, with full access to my strategies, experiments and income reports.
See exactly what I'm doing, what's working and what I'd do differently, so you can take what you learn and apply it to your own publication.
REAL NUMBERS, IN REAL TIME
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REAL NUMBERS, IN REAL TIME ✦
WHAT IS THE B2C SUBSTACK EXPERIMENT?
Hey, I'm Leticia, and I've set myself a goal: 10,000 subscribers on a brand new Substack in 10 months, with a paid subscription behind it.
The question underneath all of it is whether I can build a B2C publication and actually make money from it.
Almost, Always is a publication for women in their twenties and thirties, about living alone and figuring life out on your own terms.
I could have done the whole thing behind the scenes and written the case study in a year, once I already knew how it ended (or not, if it flops 😅). That version would be tidier and it would probably make me look better.
But where's the fun in that?
The trouble with writing anything up a year later is that it all gets explained with hindsight. Guesses start to look like strategy, and you never get to see how someone was actually thinking at the time.
So you're getting the live version instead. Every strategy I'm testing, every decision I'm making before I know whether it worked, and every number as it lands.
What You Get
Here's exactly what's inside The B2C Substack Experiment
📓 THE REAL-TIME DIARY
2–4 detailed updates every month throughout the 10-month experiment, documenting what I'm working on, the decisions I'm making and how everything is performing.
You'll see the thinking behind each strategy, what happened when I put it into practice and what I'm planning to do next.
📊 THE NUMBERS
Every update carries the same figures in the same place: total subscribers, how far off 10,000 I am, paid subscribers, and revenue.
You'll see the growth months and the flat ones, and you'll be able to check my subscriber count yourself against the live publication.
🧾 FULL INCOME REPORTS
Monthly revenue in full. What the paid subscriptions bring in, what anything else I sell off the back of the publication earns, and what I'm spending to run the whole thing.
📎 THE FOUNDING DECISIONS DOCUMENT
Why I'm starting a Substack at all, the thinking behind it, what I want it to turn into, and the goals I've set myself.
Plus exactly where I'm starting from: my email list, my social following, and a Substack with nothing on it. All dated and screenshotted.
🧪 EVERY EXPERIMENT, INCLUDING THE FLOPS
What I tried, what I expected, what actually happened, and what I'd do differently. Documented in real time.
this experiment is perfect for you, if…
✅ You want income that doesn't depend on taking on more clients
✅ You're tired of only hearing the success stories, without the hard truths that came with them
✅ You've wanted to start a paid newsletter for a while, however you've never known where to begin
✅ You want to see how someone is growing and monetising a Substack before deciding which strategies to try yourself.
✅ You're building an audience and you want to see someone's real working, decisions included
✅ You've thought about Substack and want to see whether it earns its keep before you commit
10k in 10 months: the b2c substack experiment
☑️ The real-time diary: 2 to 4 updates a month for 10 months
☑️ The numbers in every update: subscribers, paid conversions, progress against 10,000
☑️ Full monthly income reports, including what I'm spending
☑️ The founding decisions document plus my dated starting numbers, the day you join
☑️ Every experiment written up, including the ones that flop
☑️ Lifetime access to the whole archive, including everything I add across the 10 months
JUST $47
FAQs
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You get the founding decisions document and my dated starting numbers straight away. Then updates land in your inbox 2 to 4 times a month for the next ten months, and everything is archived so you can revisit any of it whenever you like
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It runs for ten months from September. Buy now and you'll be there from the very first update, including the launch itself.
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On Substack, yes. Almost, Always is brand new, so the subscriber count starts at nothing.
I'm not starting from nothing everywhere, though. I have an existing email list for my B2C brand of around 1,500 people and a social media audience of about 20,000. Working out how much of that actually converts is one of the things I'm testing, and my guess is a lot less than you'd expect.
I break my full starting position down in the founding decisions document you get on day one.
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No, and that's rather the point. I don't know whether I'll get there.
You get ten months of real numbers and real reasoning either way, and the value sits in the decisions and what they produced, wherever the final number lands.
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No. Converting followers into subscribers, deciding what to charge, working out what stays free and keeping going when the numbers are small are the same problems wherever you're building.
Substack is the vehicle. The problems travel.
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Forever. One payment, and everything I add across the ten months stays yours.
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Send me an email at hello@leticiajcollins.com and I’ll get back to you as soon as I can.